In this blog, we will discuss the procedure to track SEO or organic keywords in Google analytics. One of the ways to track keywords with Google Analytics is to connect Google Analytics to the Google search console.
Google search console is a free tool of Google that gets connected with analytics and gives updates about the performance of your website in search. It will even show you the positions of the keywords ranking on SERPs. You can even use it to resolve certain security problems.
You need to follow the following step to set up your website for tracking keywords in google analytics:
Step 1: Hover over the link, search.google.com/search-console/ on your system.
Step 2: Log in to the Google search console.
Go to the Google search console homepage, click on start and enter the Google account, then type your password and sign in later.
Step 3: Tap on “Search Property”.
Tap on the search property that is present in the left-hand corner of the dashboard to open the drop-down menu.
Step 4: Choose ” Add Property”.
You can later select or choose to add property.
Step 5: Choose the URL prefix option.
A popup window will be displayed then choose the URL prefix option, and enter your website URL.
Step 6: Tap on the Continue button.
You need to click on continue.
Step 7: Verify the authority of the URL.
Select the method to check the ownership of the URL. You can select the HTML file upload option even.
Step 8: Tap on verify.
You can later tap on verify for further process.
Step 9: Approved message will appear on the screen.
Google Analytics will fulfill the verification process in a while, then you will get approved messages.
Step 10: Tap on go to the property.
Tap on go to the property to see your website on the Google search console dashboard homepage.
Step 11: Connect the Google search console to Google analytics.
After verifying your website with the Google search console you can later connect with a Google Analytics account. Then you will be able to track organic keywords in Google Analytics.
Step 12: Open the acquisition tab.
Move to the acquisition tab if you want to track keywords.
Once your google analytics and search console accounts are connected and data is pulled in for the website, then you can see the list of keywords in google analytics.
Click on the acquisition tab that is present on the left side of the dashboard so you can now open or view the part of the SEO report.
Step 13: Tap on the search console.
Click on the search console, after it you get one step further to check the actual keyword ranking of your content or website.
Step 14: Move over the queries report
Tap on the queries report to check keyword data. Then you will find the full list of keywords that the Google search console has tracked.
It will appear on my Google Analytics account.
The column of the search query will tell you about the ranking of the keywords that drive traffic to your website.
The best SEO agency in Delhi will provide you with keyword tracking, with monthly and quarterly ranking reports so that you can check your ranking changes for your SEO keywords.
SEO agencies in Delhi also help you to target keywords that are right for your blogs or website. Professional SEO agencies use google analytics to track keywords frequently to ensure the best results.