Redirection is the process of transfer of one URL to another. It ensures that you give the correct type of redirect as per the requirement so that no wrong information is given to search engines about the status of your page that can result in the loss of organic viewers or traffic of visitors.
Redirect matters a lot in Search Engine Optimisation since it is the only way through which search engine algorithms determine ranking through the URLs and links.
301 redirect that is also called 301 moved permanently informs Google bot that the original URLs are no longer available and the original page has forwarded to a new place or location.
In its place, it implements all the qualities of the original page to the redirect page and for instance, it may have to go through or endure any such link weight or some other penalties.
It will inform search engines that the original place has been changed and the content that was found on the earlier page will now be shifted to the other page or new URL. So, whenever Google crawls your site, the earlier URL will get changed with the new URL.
301 redirects are practically the most productive and effective method of redirection for Search Engine Optimisation as you can keep over 90% of the historical SEO authority and feature of search signals from the earlier version of your URL or link.
Another type of redirection, 302 redirects, is also known as temporary direct. It should only be used when you want to redirect your visitors to some other web pages but you desire to bring your redirected page back after a while. 302 redirects do not pass or transfer all the qualities of the direct page to the detour page.
In this case, the redirect page will keep all its previous authority and traffic value with itself and will not pass on any to the detour page.
Usually, the best SEO companies in Delhi do not use 302 redirects for fixing web page on-site qualities, beside it is used by new creators who want to test their new web page for client feedback without damaging or altering their previous page ranking.
The best SEO company in Delhi will always use authentic and white-hat SEO techniques to boost authority and improve ranking.
